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Title: Rev Up Your Revenue
Author: Jennette Rosier Lawson
Reference: Veterinary Economics Nov 2005
Presenter: Stephanie Wishko
Revenue is a fairly simple concept, namely income produced by a particular source.  That said the better you are at gaining revenue, the more successful your business will be.  There are several ways to go about gaining more revenue. 
The first method is to attract more clients.  One increasingly popular way to do this is by submitting articles to local newspapers and the internet.  Another way is by going to local schools and giving presentations or workshops.  You can hand out things to take back to the students' parents.
Another thing to think about is expansion.  Although this needs to be done at the right time, if you are on solid ground financially, this may be a good thing to consider.  And expansion does not have to mean that you just build more buildings, it can involve putting in place an extensive online retail component. 
Lastly, inventing a product that does every thing an only costs one dollar is always a good way to make millions.  However, it is impossible to do everything, given that nothing is something and you can't have both.  This topic is rarely brought up in a presentation summery so I just thought it out to be addressed.