Title: Six Hot Innovations ---- Xethanol
Author: Justin Martin
Reference: http://money.cnn.com/sixhotinnovations
Presenter: Khadija Ali
Innovation is the key to success.  Whether it's a sandwich that requires directions to eat, yet lasts a month un-refrigerated, or an ipod that don't need ever need to be connected to the computer to get your music fix fixed.  If you have a crazy idea, maybe it isn't that crazy after all.
Some of the most successful businesses have started really small, and then caught fire.  Google is probably one of the best examples of this.  It was started by some graduate students in their dorm rooms and it now has become the most widely used search engine out there.  The same can be said for you if you have a good idea and happen to be a grad living in a dormitory.  All you need is a good marketing strategy, and the insight to be able to make predictions on what will be the next hit item to catch the eye of the public at large. 
To be a successful marketer you need to have the capacity to think outside the box (especially if you have previously worked for Keebler food manufacturing company).  You need to be able to market your products in a means that no one has tried before because innovation breads growth and creativity while remaining locked in your set ways, repeating the actions of the past leads to neglect and poverty. 
To be a successful business person you also need to be able to make predictions as to what is the most productive means of your time.  If time was not a factor you could carefully build ever last feature of your product from the ground up, test it and make sure that it is what the populous wants, then slowly and deliberately implement a carefully crafted plan of action towards gaining the maximum profit possible.  However if you do not have that time to spend, seeing what things are most important is a good strategy for success.