IA/LM 240 Social Entrepreneurship |
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Enterprise Concept Plan Contents Your Enterprise Concept Plan should be around 10 pages long, less if you can do it. It should be to-the-point and readable. It is likely that you will want to include at least the following in your Enterprise Concept Plan:
• Name of your enterprise
• Vision statement - How will you change the world, what is the problem that you will solve
• Mission statement - what you will do, how will you do it, what is the value that people will get from your solution
• Description of the service or product that you provide and what makes it special (better, different, etc.)
• Goals - What are the 6 to 10 chief goals for your enterprise and their key objectives
• Business/Organizational model - How you will accomplish your mission - Source of funding - Who will be your funders - Who will be your customers - How will they get your service or product - Legal structure - Management team – Such as: President, executive director, board, board of advisors, etc.
• How will you reach your customer, what is your promotional strategy
• What is your competition - who are they, how will you be better than them or how might you work with them
• Budget for Start up and first year’s operating expenses
• Action plan items. List of key actions that will be necessary to start the enterprise
• Measures - What are the 2 or 3 most important things that you think you need to measure to know if you are successful
• List of things that you think you still need to know for your enterprise
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