IA/LM 240 Social Entrepreneurship |
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Some Thoughts on Enterprise Goal Creation
When creating goals for an enterprise concept plan, it is helpful to first identify the areas or parts of your enterprise. With the main areas identified (This can be anywhere from 10 to 20 areas) Then you can create the main goals for each area. Often 2 to 5 goals are helpful to create for each area.
Some General Considerations for all Goal Creation • Be specific, state what you intend to improve or achieve • Is it Measurable? How will you know you have achieved your goal? How will you evaluate your goal? • Is your goal attainable? Your goal must be with in your control, something that you can influence. • Is it relevant? The goal should have significant and logical connection to improving or starting your enterprise. • Is it timely? Set a realistic deadline that is not dependent on others unless they are part of the process. General Areas Of Enterprise Creation To Set Goals In Likely you will want to consider these general areas and set goals within them: - Creation of service or product - Determination of market and/or need - Determination of business model (what is the way that you will get your product or service “out there”) - Development of distribution channels - Finding costumers - Finding funders and/or investors - Creation of a budget - Identifying and finding people that can help you, employees, advisors, partners, etc. - Determine legal structure - For profit (LLC, LLP, corporation, etc.) Non profit, (5013c, etc.), Hybrid - Creation of promotional and advertising strategies and materials - Finding a location
Some Specific Goal Area Considerations - Start up and First Year of Operation This is a list of some more specific goal areas that are likely to be worth considering setting goals in. Uses these only if you have a pretty clear idea of the general goal areas of your enterprise or to help you formulate the actual goals. • How big do you want your enterprise to be? • How much funding or investment do you need? • How many people do you want to serve? • How many people do you what working in your enterprise? • What kind of work place do you want to have for your employees? • What kind of reputation do you what your enterprise to have? • How do you want your product or service distributed? • How many people do you want to reach with your promotional efforts? • Where will your enterprise operate? • What kind of customers do you want? |