COURSE OUTLINE
SECTION 1 CONTEXT
• Definition of Social Entrepreneurship
- Existing
definitions
- Creating
your own definition
• Impact of Social Entrepreneurship
-
Types of social enterprises
- Ways that
social entrepreneurship has impact
*
Economic
*
Environmental
*
Social service
*
Social action
• Basic Economics
- The power
of markets
- Incentives
- Governments
and economies
- Productivity
and human capital
- Power
of organized interests
- Trade
and globalization
- Developmental
economics
• Entrepreneurship Researching
- Internet
- Surveys
- Market
SECTION 2 ENTERPRISE CREATION
• Making Meaning
- How will
your enterprise make the world a better place
- Were do
your passions lay
- How will
you increase the quality of life
• Business Models
- Non Profit
- For profit
• Enterprise Positioning
- What do
you do
- What do
you do for your customers
- What makes
your product/service better
- What position
in the market do you want your enterprise to occupy
• Vision and Mission Statements
- Purpose
- Value
- Creating
them
SECTION 3 ENTERPRISE PLANING
• Idea for Enterprise
- What problem
does it solve
- How does
it solve it
• Frame work for Enterprise Plan
- What it
will do
- How it
will do it
- Who does
it benefit
- Can it
be viable
- How will
it be funded
• Enterprise Concept Plan
- Details
about the frame work for the enterprise
- More on
the “why” for the enterprise
- Who and
how will the enterprise be managed
• Business Plan
- Details
about the enterprise concept plan
- The “When”
- The “Where’s
the Money”
SECTION 4 PRESENTING YOUR ENTERPRISE
• Pitches
- Purposes
- Creating
them
• Power Point Presentations
- Types
- Purposes
- Creating
them
• Draft Promotional Materials
-
Business cards
- Brochure
- Frame
work for web site
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